Marketing Campaign Guide: Two Point Museum

Image Credit: Two Point Studios, Two Point Museum

Marketing campaigns are one of the best ways to bring in more guests, increase donations, and boost exhibit Buzz in Two Point Museum. If you want a thriving museum, you’ll need to use the Marketing Room to attract the right crowd.

How to Start a Marketing Campaign

• Build a Marketing Room

  • Each Marketing Room can run one campaign at a time.

  • More rooms mean more campaigns, but also higher costs.

• Hire or Train a Marketing Assistant

  • Some Assistants start with the Marketing skill, but most will need training.

  • The higher their skill level, the more effective the campaign.

• Choose a Campaign Type

  • Guest Campaigns – Attract more visitors or target a specific guest type.

  • Subcategory Campaigns – Boost the Buzz of a group of exhibits.

  • Exhibit Campaigns – Greatly increase the Buzz of one specific exhibit.

• Set the Budget

  • Basic ($5,000) – Small impact.

  • Standard ($7,500) – Moderate impact.

  • Elaborate ($10,000) – Large impact.

• Decide if it Auto-Renews

  • If checked, the campaign repeats automatically when it ends (as long as you can afford it).

Best Marketing Strategies

• Run Campaigns That Play to Your Strengths

  • If you have lots of Space Exhibits, run a Space-themed campaign for extra Buzz.

  • If you have lots of Interactive Displays, target Families since kids love them.

• Use Guest Campaigns for Attendance

  • If your museum is struggling to bring in visitors, Guest Campaigns boost traffic.

  • Choose campaigns that attract guests who match your exhibits (e.g., Professors for Knowledge-heavy displays).

• Don't Waste Money on a Basic Museum Campaign

  • If no campaign is running, the Marketing Room runs a free Background Campaign that does the same thing.

• Upgrade Marketing as Your Museum Grows

  • Once you have multiple Marketing Rooms, you can combine campaigns for maximum effect.

  • Try running a Guest Campaign + Theme Campaign for huge visitor spikes.

Final Tips

✔ Check Your Budget – Marketing is powerful, but running too many campaigns can drain your funds.
✔ Use Exhibits With High Buzz – A campaign works best when your museum already has great attractions.
✔ Keep an Eye on Donations – More visitors don’t always mean more money—make sure guests are happy enough to donate.

With the right marketing plan, your museum will be packed with excited guests—and their wallets!

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